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Anti-Aging Claims Are Big in Asia-Pacific Beauty Marketplace

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By: Christine Esposito

Editor-in-Chief

New research from global market intelligence agency Mintel reveals that, in 2016, more than one third (37%) of global beauty and personal care (BPC) launches with anti-aging claims were launched in Asia Pacific (APAC), up from 28% in 2014. This makes APAC the second most active region for anti-ageing BPC innovation after Europe (40%), according to Mintel Global New Products Database (GNPD).   In APAC, South Korea and Japan are leading the charge in anti-ageing BPC launches, each country accoun...

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